Analytical, creative and curious – three words that describe my character. At my core is an insatiable drive to learn and create. I put people first, which is why I'm driven to create content and solutions that genuinely enrich our lives.

  • Content migration lead

    1,000+content pages for NLB, Slovenia's largest bank.

    • Lead: nlbskladi.si, nlbrealestate.si, NLB Brand Center
    • olympic.si: migration support, now I lead the content side
    • Writing and entry: Kontron, nlb.me, nlb.mk, nlb-kos.com, urogenital.eu, Sava Hotels & Resorts

  • Speaker

    4.67/5rating of my AI visibility lecture for the Slovenian Marketing Association.

  • Copywriter

    1,000+B2C ads for 20+ industries and 40+ B2B pitches.

  • Content creator

    100k+views on my TikTok videos.

  • AI-visibility (GEO) strategist

    Built and pitched an AI-visibility product on my own.

  • Social media editor

    ~27%average LinkedIn engagement rate (benchmark ~5.2 %)

  • Award-winning work

    3 major awards

    • 1st place for the nlb.si renewal.
    • Best User Experience 2025.
    • 2nd place at Websi 2026 for the olympic.si renewal.

Experience

2025–present

Web editor, Renderspace

  • Led content renewals of nlbskladi.si, nlbrealestate.si, and NLB Brand Center (1,000+ content pages).
  • Olympic.si: supporting role in the migration, now content lead. Technical documentation writing, client workshops and content writing/migration
  • Writing and entering 2000+ pages of content for Kontron, nlb.me, nlb.mk, urogenital.eu, nlb-kos.com and other.
  • AI-visibility product development (GEO) and AI visibility optimisation for NLB and Sava Hotels & Resorts.
  • 100+ performance ads (Google, Facebook) and YouTube voiceover ads for Sava Hotels & Resorts.
  • 30+ B2B pitches (content writing + mock-ups).
  • Recording and editing for Kranj municipality (app promo video + social media).
  • Basic analytics setup (GA4, GTM, CookieYes).
  • Social media editor for Renderspace; helped with posts for Pristop.

2023–2025

Copywriter, PIKA. Digital

  • 1,000+ ads (Meta, Google) and 200+ emails for 20+ companies across industries.
  • Script, presenting, filming and editing of social media videos (100k+ views).
  • 100+ B2B offers.

2017–2023

Teacher, Elektrotehniško-računalniška strokovna šola in gimnazija Ljubljana

  • Built the timetable for the whole school.
  • 7+ computing subjects, mainly web application development, multimedia and technical communication.
  • Led and took part in international projects.
  • A staff of 100+ teachers and 1,000+ students.

Work

Latest big achievement

Talks · Društvo za marketing Slovenije, 2026

average rating (n = 70)
4.67/5
attendees
100
performance rating (n=15)
4,93
solo lecture
3 hours

Three hour lecutre about how AI assistants capture and present information about companies with a practical guide on how to measure and improve it.

»Zelo dober predavatelj, top vsebina predstavljena na razumljiv način, Ocena ODLIČNO!«
»Dobra energija. Prostor za vprašanja. Usklajenost dežja zunaj in dežja hval na prezentaciji. Zelo dobra priprava. :)«
»Na koncu predavanja imam nekaj konkretnih zapiskov, kaj bom sama naredila na svojem primeru. Kar je kul.«

My role: content, slides and delivery

Article: ChatGPT najraje dopustuje na Japonskem (in Slovenian) ↗

Own projects · 2022

unique users
5,000+
prize game with Pristop
OTP

I built a Slovenian version of Wordle for fun. Once it took off, the Pristop agency asked to use it in an online sweepstakes with OTP bank (bivši NKBM).

My role: idea, programming

View ↗

Case studies · PIKA. Digital, 2023–2025

BEL Energija – sončne elektrarne

ads (Meta, Google)
1,000+
companies across industries
20+

From short humorous ads to long-form copy that sells a story. I wrote for energy, education, cosmetics, publishing and digital marketing.

My role: idea, concept, copyDesign: Žana Umek, Arja Inkret

Videos · PIKA. Digital, 2023–2025

Zakaj Prime ni uspel??View ↗

views in total
100k+

At PIKA. Digital I wrote, presented and edited short videos for TikTok and other social media.

My role: script, presenting, filming, editingThumbnails: Arja Inkret, Žana Umek

Videos · Renderspace, 2025–2026

olympic.si renewal – presentation videoView ↗

Websi 2026 for the olympic.si renewal
2nd place

At Renderspace I wrote and led the presentation video for the olympic.si renewal, edited the video for the Pametni Kranj planner app, and filmed and produced the video for the KR peš s kolesom activation.

My role: script, production lead, filming, editingDesign: Marko Javeršek

Case studies · Renderspace, Pristop

new LinkedIn followers
+300
new Instagram followers
+100
average LinkedIn engagement rate
~27%

Content and posts for LinkedIn and Instagram.

View ↗

Web apps · Medicinska fakulteta UL, 2015

Apps for sexually-transmitted disease self-assessment and information, built with the UL Faculty of Medicine.

My role: design, programming

ASPO ↗HEPY ↗

Own projects

YouTube channel · 539k views

YouTube views
539k
watch hours
16,500

I run a YouTube channel (programming, gaming, video essays) on my own, from idea to edit. I also build tools for better work: Found the problem!, a writing assistant and Focus Pocus for increased focus and better productivity.

My role: idea, production, programming

Found the problem! ↗Focus Pocus ↗

Et etiam

Digital skills

Content and marketing
Payload, Adobe Experience Manager, WordPress, Umbraco, GEO (AI visibility), Meta and Google Ads, GA4, GTM, CookieYes, developing a tone of voice and documentation writing
Video and photo
Adobe CC, DaVinci Resolve, darktable
AI and organisation
ChatGPT, Midjourney, Notion, Obsidian, Todoist, Google Workspace, MS Office
Programming
Claude Code, Python (pandas, numpy, scikit-learn), JavaScript, HTML, CSS, C, Java, MySQL, Matlab, R, Visual Studio Code, PyCharm
Other
touch typing 130+ WPM

Other experience and projects

  • Designed a computing course · Chamber of Commerce and Industry of Slovenia, 2019
  • Faculty presentations · FRI UL, 2019
  • Tutoring · GO TEL d.o.o., 2015
  • Author, ROSUS paper ("Comparing performance of biometric models trained on different groups with Bayesian statistics") · 2019
  • Co-author, Digital Scholarly Editions as Interfaces symposium · 2016
  • Technical support at the NTK conference; organising the Bober and RTK competitions and a conference at FRI · 2016–2019

A bit more about me

  • I bring puzzles with me everywhere I go! :) I lead a puzzle club for 3 years while teaching, and then 2 more while working at Renderspace. This also includes preparing and hosting a pub quiz.

  • I love writing poems! What if birds could read? If they could write and drink? Mimic human poets of the past Gimmick words that forever last

  • I like baking goodies for my coworkers! Especially famous are my cookies which have garnered a lot of fame over the years.

  • I am most proud of my slightly "mad" projects, including my modernistic IG page Čivkarije (I love birds)

    @civkarije ↗

Frequently asked questions

You studied computer science. Why teaching, then marketing?

I mostly owe this career path to circumstance and good opportunities. I like to seize a good opportunity, and at heart I'm someone who loves variety – I find it's the best food for curiosity!

How do you use AI in your work?

I'm pragmatic about AI. I don't see it as a substitute for human creativity and expression, but as a tool that – at least in an ideal world – takes care of the most routine tasks (especially putting together slide decks …).

Do you work in English as well as Slovenian?

Yes, I speak and write English fluently.

Something else? Write to me.

Ending on a sweet note

I love sharing my baking with my coworkers! :)